Search Engine Marketing

"My new web site has been up about 3 months. I'm not sure how people find me online, but they do. One couple searched for Cold Laser online to get treatement. The wife was pregnant and had quit smoking, but her husband needed help quitting. They found my web site, called me, and after one treatment he has quit smoking. He's been chewing a lot of gum! I've also received calls about our Pilates classes and our massage packages." ~ Dr. Scott Rubin

Search engine marketing is an essential way to help people find your web site. Search engines like Yahoo! and Google are constantly changing the formulas that they use to determine which web sites rank highest for searches on their search results pages. Our affordable search engine marketing service helps you stand out in the eyes of those who are searching for terms that are specific to your business.

What's PPC?

Maybe you've heard of "pay-per-click" advertising on the web and want to know more. These are listings that typically appear in the "Sponsored Results" section of a search results page. Often, the first website listed in the "Sponsored Results" is the one that has bid the highest amount of money per click for a particular search term. You pay to target people who have searched for specific keywords and key phrases, so you know they are qualified leads. Using this form of advertising is a powerful tool, and we can help you track your bids, clicks, conversions and return on investment. Email Brian, our certified Google adwords qualified professional and he'll tell you all about how it works and how he can help you. Let us know about your internet marketing project. No matter what your internet marketing strategy, our affordable search engine optimization services can help you navigate the internet marketing jungle.

When will I be ranked #1?

"I did not expect my web site to be a source of business, but rather a source of information for clients who might ask for a web address. I was delighted when I was contacted by an attorney in Arizona who had seen my site while 'Google-ing' and hired me to assist on a case in Phoenix. I was contacted solely based on the website created by R-Design." ~ Colleen Galligan, Certified Legal Nurse Consultant

Some search engine optimization companies use tricks to make web sites look better to search engines so that they will rank higher on their results pages. Many will even guarantee top positions on the search engines. Often, these tricks are meant to fool the search engines into thinking your site is more important than the others. Some of these tricks work in the short term, but in the LONG term get your web site banned. It is important to ask anyone who promises you a #1 ranking, "My site will be #1 for what search term?"

At R-Design, our approach to search engine optimization is not to make the search engines think your web site is important for certain keywords, but rather to actually make your site important for those keywords. That way, your position in the search engine rankings will remain strong, no matter how many times the search engines change their formulas for determining ranking. We look at the keywords and key phrases that people are searching for and we optimize your web site with those that are most relevant to your product, service or information. This also ensures that your visitors are those that are looking for the content on your web site. We might also suggest social networking online or creating pages about your business on MySpace or Facebook. A lot of the decisions regarding search engine marketing depend on your GOALS and your AUDIENCE, so we'd need to meet with you before putting a plan in action.

Was it easy for you to find our site online? Most of our phone calls from new clients come from Google. We've even been told, "You have great internet advertising. I can’t help but come upon your site every time I Google something to do with design in St. Pete."

We do not guarantee positioning on any search engines, but we will put a solid plan forth to help your web site rank better.