Sales Leads and Mailing Lists

Your direct mail piece may look great, but it will only work if it reaches the right audience. Did you know sales leads can be purchased with specific demographics?

• Target addresses within 5 miles of your office...
  
• Get sales leads by occupation- health services, law offices...
  
• You can even purchase home addresses of expecting mothers!
  

Let us know about your ideal sales lead, and we'll help you find the mailing list that is right for your company. With the right list, your direct mail will acheive terrific market penetration.

We can make sending your postcard or flyer out even easier! We have contacts within the mailing industry who can help you save on postage with bulk rate mailing, and can address or label your pieces for you. All you have to do is approve a fantastic design, and we'll take care of the rest for you - addresses, stamps and all! If you have remaining postcards from a previous job, we can send those for you too. Services like these can often pay for themselves with the money you save using bulk rate postage! So put that self-stamper away and let us help with your next project.

Location, location, location...

There's a saying in real-estate – “The three most important factors affecting the value of a property are: location, location, location”. In direct mail marketing, it could be said that “The three most important factors affecting the success of a direct mail campaign are: mail list, mail list, mail list”.

Okay, maybe that’s a bit of an exaggeration, but of the three major elements of direct mail (the other two are the advertising copy and the offer), the mail list often counts the most for success. Think about it... You could send me an impossible to ignore postcard, with an unbelievable offer for your new line of custom automobile accessories, but if I don’t own an automobile, I’m not likely to be interested.

Another bad scenario is an old list. Maybe you’ve obtained a two year old list of all the residential cleaning services in the tri-state area, and you’re ready to mail off a brochure advertising your fantastic carpet shampoos. Guess what? Almost half of those cleaning services will have moved in the two years since the list was created, and your brochure will make a quick flight to the garbage can.

Call R-Design, and we can direct you to mail lists. Just about any list is available. But make sure you know who your customers are most likely to be, so that you can target them. Above all, make sure the list you purchase is recent.