As business people, we all need to take a look at our people skills every once in a while. We strive to communicate with our clients, our potential customers and our internal staff with a level of respect and understanding. A recent email I received from The Guerrilla Marketing Association sums up their idea of the importance of interpersonal communication.

Human Relations

Because you are specialists in human relations, I know you would be delighted by taking this course in human relations:

• The six most important words in business: “I admit that I was wrong.”
• The five most important words in business: “You did a great job.”
• The four most important words in business: “What do you think?”
• The three most important words in business: “Could you please…”
• The two most important words in business: “Thank you.”
• The one most important word in business: “We.”

To read up on marketing advise you can use for your business, check out Jay Conrad Levinson’s “Guerrilla Marketing” series of books. Over 14 million copies of those books have been sold. Entrepreneur Magazine lists Jay as one of the “foremost business marketing experts in the world.”