Here’s a great list that is easy to skim from Frivolous Motion called “50 Critical Questions About Your Website“. Even though it’s from 2007, it’s still very up to date, which just goes to show how ahead of the curve he was. Or that he updated his list recently…

Some of my favorites include:
4. Can visitors tell what your site is about without visiting your About page?
7. Is your home page doing you any favors or is it merely an “Enter Site” gateway?
14. What are your relevant keywords, anyway?
18. How long does it take your site to load at your mother’s house?
22. Does your site look professional, or does it look like a teenager’s MySpace page?
49. Would you be sad - actually sad - if your site disappeared tomorrow?
50. What would you do if it did?’

If any of these questions cause you to toss and turn at night, call us and we can help make your site the revenue generating portal it should be - not “just a site”.

Images on your web site typically fall into 2 categories - decoration & products.

Some photos are there to look pretty, while others are there to sell something specific.

But if you have a corporate web site, and your site should somehow help your business generate revenue, then all of the photos on your web site are selling YOUR BUSINESS.

Here’s a great article about images on corporate web sites.

Did you know images of hands holding or around your product generate more interest than simply a photo of your product?

Did you know images for web should be low resolution, but if they aren’t resized in an image editing program before placed in your site they will be grainy?

Did you know visitors follow the eyes of the people in the photos on your web site. If a person in a photo is looking off the page, your visitors tend to look off the page and lose interest faster?

Professional photos add more color, more visual interest and more clarity. Even though I have a decent digital camera, we still worked with St Petersburg professional photographer Tanya Sharkey for the photos on our web site (like the group shot at the top of this page). There are things about lighting and aperture that I don’t need to understand - and a photographer will. You might also get bonuses you’ve never thought of - whiter teeth or brighter eyes on your digital photos, for example. If you need help updating the images on your web site, give us a call!