We’re on Facebook… is your business?

If you’re not sure if a Facebook fan page is right for your industry, call us and we’ll discuss it with you in plain English.

Or, you can take a tip from the “big guys”. Coca Cola and Unilever are foregoing creating specialized campaign sites, or “microsites”, and instead putting their marketing on online social networking sites such as Facebook and YouTube. What can you learn from this? Market where your customers already are instead of trying to convince them to come to your site. (Part of the whole “don’t reinvent the wheel” thing.) We hear Coca Cola has also created an internal guide to educate its employees on how to interact with the social media audiences. It seems as though for 2010, social media will dictate more and more marketing activity.

If you want to learn more about why businesses should have Facbook fan pages, here’s an article one of our design friends wrote about it - there’s no need for us to reinvent the wheel either!

If you’ve been twittering (and who hasn’t), then you’re probably getting annoyed by those hazy green profile photos that make your friends so hard to see.  It’s all the work of a new Twitter service called “twcauses” created by Arik Fraimovich (@arikfr) who is most known for co-creating Topify, a Twitter email service.

Currently, the creation is in it’s rudimentary stages.  If you want to create something to support any cause on Twitter, you have to go to twcauses.com and fill out a form.  You can choose from a solid profile color, or a ribbon overlaying the profile photo.  Since everything appears to be manually done right now, you can even offer suggestions as the folks at Livestrong evidently did with their “Support Lance and the Global Cancer Fight Campaign”, which wraps a Livestrong wristband around your profile picture.  It will be interesting to see whether this catches on with other causes.