Brand Integration is the process of building a brand into an entertainment medium in a way that seamlessly creates a link between the product and the characters or audience. Brand Integration is the new “product placement”, but in the past products were planted somewhere in the background. Now businesses will pay big dollars to have their product become part of the action.

Brand-in Entertainment (BiE) is a Brand Integration firm based in Los Angeles, California. They work as a matchmaker between brands who are seeking to integrate themselves into popular culture and the producers, writers, directors, and actors to ensure that brand integrations are carried out with precision.

How can you have your product featured in a new up-and-coming movie or TV series?

BiE is hosting a brand integration auction. There, at bidding increments of about $20,000, you can learn about slated upcoming media, possible attached celebrity cast, the media distribution types associated with the project (movie, TV, web, DVD, etc.) - and bid for your product to be featured!

Of course Miley Cyrus and her boyfriend love to hang out in RDesign tshirts!

For example:

1. One lucky clothing brand will win the chance to clothe Jane Seymour with their apparel brand for her latest project, a documentary called “Prime Focus: Disability in the Media”.

2. A new TV/Web Series reality show called “Sneak in Masters” will have 10 competitors trying to sneak into Hi-Profile Events such as Red Carpet Movie Releases and Concerts. They are looking to integrate watches and sunglasses, for approximately 22 minutes of integration.

3. Terra Infirmais a Sci-fi Film a la Jurassic Park. A team of environmental scientists handpicked by a billionaire recluse, combat industrial corruption and greed as they expose crimes against the earth and fight to restore the balance between nature and man. They are looking for a beer brand to integrated.

The BiE auction will be held at Christie’s auction house in NYC on January 20, 2010. Learn more about this new marketing phenomenon at http://brand-inentertainment.com/.

Virgin Atlantic has launched a new, in-flight show, PitchTV (which also can be viewed on virgin.com.)

Entrepreneurs in search of investment and exposure can upload short video pitches. The site’s community will vote for their favorites, and each month the winning videos will be on the new PitchTV show, to be viewed by all the Virgin business travelers.

If you’re a budding entrepreneur, make a 2-minute video of your best pitch possible, then follow the instructions here.